Vanguard Dominates as Equity Inflows Surge to Start the Year

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Issuer League Tables

The U.S. ETF landscape currently manages $13,463B in AUM across 4,874 products from 479 issuers. Vanguard dominated 1-day flow activity, bringing in a massive $7,659M, which bolstered its YTD total to $7.66B. iShares followed with $1,787M in 1-day inflows, while Invesco gathered $841M. On the laggard side, SPDR experienced the largest 1-day redemptions at -$1,121M, followed by Schwab with -$702M.

Brand 1-Day Flow 30-Day Flow YTD Flow 1-Year Flow
Inflows
Vanguard $7,659M $67,556M $7.66B $425.47B
iShares $1,787M $74,022M $1.79B $378.25B
Invesco $841M $14,097M $0.84B $72.70B
JPMorgan $376M $6,700M $0.38B $70.08B
First Trust $175M $1,778M $0.17B $14.08B
Outflows
SPDR ($1,121M) $18,657M ($1.12B) $83.61B
Schwab ($702M) $7,858M ($0.70B) $44.97B
Leverage Shares ($419M) $157M ($0.42B) $1.02B
ProShares ($247M) ($567M) ($0.25B) $2.60B
ERShares ($232M) $860M ($0.23B) $1.00B

Daily ETF Flow Analysis

Total 1-day net flows across the U.S. ETF industry reached $9.15B. Equity was the clear primary driver, attracting $9,029M in new assets, while Fixed Income added $1,708M. Conversely, Commodities faced the steepest headwinds with -$891M in outflows, and Digital Assets shed -$228M for the day.

Asset Class 1-Day Flow 1-Week Flow 1-Month Flow YTD Flow 1-Year Flow
Equity $9,029M $34,704M $173,310M $9,029M $858,711M
Fixed Income $1,708M $8,794M $42,999M $1,708M $443,088M
Alternative $43M $22M $353M $43M $272M
Multi-Asset $28M $239M $984M $28M $7,182M
Currency ($7M) $0M ($93M) $0M $529M
Digital Asset ($228M) ($429M) ($1,050M) ($429M) $35,824M
Non-Traditional ($505M) ($32M) $5,140M ($505M) $88,012M
Commodity ($891M) ($710M) $7,240M ($891M) $55,469M
Category 1-Day Flow AUM
Top 10 Categories
Equity: U.S. Large Cap – Blend $7,771M $4,041.69B
Fixed Income: Taxable – Core $677M $382.93B
Equity: U.S. Mid Cap – Blend $664M $367.02B
Fixed Income: Taxable – Ultrashort $594M $162.77B
Equity: U.S. Large Cap – Growth $467M $1,260.90B
Equity: Emerging Large Cap $447M $365.35B
Fixed Income: Taxable – Government Ultrashort $433M $196.52B
Fixed Income: Taxable – International USD $416M $90.58B
Non-Traditional: Synthetic Income – Equity $296M $148.97B
Equity: Global Ex-U.S. Large Cap – Blend $184M $937.20B
Bottom 10 Categories
Commodity: Focused – Precious Metals ($906M) $311.77B
Non-Traditional: Leverage | Inverse – Single Stock ($555M) $26.90B
Equity: Thematic – Multi-Sector ($448M) $26.65B
Fixed Income: Taxable – Government Short ($393M) $69.03B
Digital Asset: Cryptocurrency – Bitcoin ($343M) $115.66B
Non-Traditional: Leverage | Inverse – Equity ($321M) $108.50B
Fixed Income: Taxable – Government Intermediate ($312M) $111.87B
Equity: Sector – Information Technology ($166M) $342.17B
Equity: Sector – Real Estate ($153M) $82.29B
Equity: Region – Asia-Pacific ($136M) $10.69B

U.S. Size & Style

U.S. Equity markets saw significant concentration in Large Cap Blend, which pulled in $7,771M. Mid Cap Blend also performed well with $664M in new assets. Conversely, Small Cap Blend saw modest outflows of -$54M. At the fund level, VOO led all products with $5,860M in 1-day flows. On the redemption side, PDP and IUSV were the primary laggards, losing -$357M and -$323M, respectively.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
VOO Vanguard S&P 500 ETF $5,860M $839.1B
IVV iShares Core S&P 500 ETF $616M $761.2B
QQQ Invesco QQQ Trust Series I $522M $407.7B
VO Vanguard Mid-Cap ETF $418M $91.2B
RSP Invesco S&P 500 Equal Weight ETF $337M $75.5B
Top 5 Laggards
PDP Invesco Dorsey Wright Momentum ETF ($357M) $1.3B
IUSV iShares Core S&P US Value ETF ($323M) $24.1B
SPY SPDR S&P 500 ETF Trust ($239M) $711.8B
BBMC JPMorgan BetaBuilders U.S. Mid Cap Equity ETF ($152M) $1.8B
IWV iShares Russell 3000 ETF ($135M) $18.2B

Global Ex-U.S. Size & Style

International markets were led by Emerging Large Cap funds, which brought in $447M in 1-day activity. Global Ex-U.S. Large Cap Blend followed with $184M. Fund-level activity was highlighted by JEMG with $323M in inflows, followed by VEA with $157M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
JEMG iShares Core MSCI Emerging Markets ETF $323M $120.4B
VEA Vanguard FTSE Developed Markets ETF $157M $193.4B
VYMI Vanguard International High Dividend Yield ETF $99M $14.9B
VWO Vanguard FTSE Emerging Markets ETF $65M $105.4B
FRDM Freedom 100 Emerging Markets ETF $26M $1.9B
Top 5 Laggards
HERD Pacer Cash Cows Fund of Funds ETF ($2M) $0.1B
AVNV Avantis All International Markets Value ETF ($1M) $0.0B
AVNM Avantis All International Markets Equity ETF ($1M) $0.5B
SDIV Global X Superdividend ETF $0M $1.1B
EMC Global X Emerging Markets Great Consumer ETF $0M $0.1B

Region & Country

Regional ETF activity was relatively quiet, though North America saw $19M in net inflows. The Asia-Pacific region experienced the largest redemptions at -$124M. BBCA was the individual leader with $19M, while VPL saw heavy outflows of -$136M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
BBCA JPMorgan BetaBuilders Canada ETF $19M $9.51B
AIA iShares Asia 50 ETF $15M $1.77B
TUR iShares MSCI Turkey ETF $5M $0.20B
KWEB KraneShares CSI China Internet ETF $1M $7.95B
VGK Vanguard FTSE Europe ETF $0M $29.35B
Top 5 Laggards
VPL Vanguard FTSE Pacific ETF ($136M) $8.38B
EPOL iShares MSCI Poland ETF ($11M) $0.46B
HEWJ iShares Currency Hedged MSCI Japan ETF ($3M) $0.49B
PGJ Invesco Golden Dragon China ETF ($1M) $0.13B
INQQ The India Internet ETF $0M $0.06B

Sector & Industry

The Communication Services sector led flows with $5M, while Information Technology and Financials both saw significant rotations. KRE was the top leader with $49M, whereas the technology heavyweight XLK faced redemptions of -$202M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
KRE State Street SPDR S&P Regional Banking ETF $49M $3.9B
SMH VanEck Semiconductor ETF $36M $37.3B
XLF State Street Financial Select Sector SPDR ETF $30M $53.1B
XLY State Street Consumer Discretionary Select Sector SPDR ETF $30M $24.4B
MISL First Trust Indxx Aerospace & Defense ETF $24M $1.3B
Top 5 Laggards
XLK State Street Technology Select Sector SPDR ETF ($202M) $92.3B
XLU State Street Utilities Select Sector SPDR ETF ($105M) $21.7B
IYR iShares U.S. Real Estate ETF ($85M) $4.3B
IBB iShares Biotechnology ETF ($76M) $8.3B
XLP State Street Consumer Staples Select Sector SPDR ETF ($58M) $14.6B

Thematic

Thematic funds were led by the Infrastructure category, which gathered $118M in net flows. Industrial Revolution also saw inflows of $20M. Conversely, the Multi-Sector thematic category saw significant outflows of -$448M. At the fund level, COPX brought in $80M, while XOVR led the laggards with -$232M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
COPX Global X Copper Miners ETF $80M $4.77B
AIRR First Trust RBA American Industrial Renaissance ETF $54M $6.56B
IYZ iShares U.S. Telecommunications ETF $24M $0.69B
IGF iShares Global Infrastructure ETF $18M $8.95B
GRID First Trust Nasdaq Clean Edge Smart GRID Infrastructure ETF $15M $5.27B
Top 5 Laggards
XOVR ERShares Private-Public Crossover ETF ($232M) $1.26B
THRO iShares U.S. Thematic Rotation Active ETF ($224M) $7.09B
XME State Street SPDR S&P Metals & Mining ETF ($119M) $3.29B
MAGS Roundhill Magnificent Seven ETF ($48M) $3.97B
FIW First Trust Water ETF ($11M) $1.88B

Fixed Income

Fixed Income assets were driven by Multi-Sector bond funds, which added $1,857M. Municipal funds also saw $199M in inflows. However, the Government bond category saw a significant 1-day drop of -$401M. IAGG led all bond funds with $411M, while SCHO saw the largest redemption at -$460M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
IAGG iShares Core International Aggregate Bond ETF $411M $11.48B
AGG iShares Core U.S. Aggregate Bond ETF $320M $135.69B
SGOV iShares 0-3 Month Treasury Bond ETF $311M $68.87B
JPST JPMorgan Ultra-Short Income ETF $235M $35.62B
BND Vanguard Total Bond Market ETF $207M $146.38B
Top 5 Laggards
SCHO Schwab Short-Term US Treasury ETF ($460M) $11.90B
SCHR Schwab Intermediate-Term US Treasury ETF ($411M) $12.20B
TLT iShares 20+ Year Treasury Bond ETF ($140M) $47.33B
JNK State Street SPDR Bloomberg High Yield Bond ETF ($136M) $7.62B
EMB iShares JP Morgan USD Emerging Markets Bond ETF ($116M) $16.59B

Commodity

Commodity funds were weighed down heavily by the Precious Metals category, which shed -$906M. Industrial Metals saw small inflows of $50M. At the fund level, PALL brought in $14M, while the giant GLD experienced outflows of -$753M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
PALL abrdn Physical Palladium Shares ETF $14M $1.05B
BCI abrdn Bloomberg All Commodity Strategy K-1 Free ETF $9M $1.78B
CMDY iShares Bloomberg Roll Select Commodity Strategy ETF $5M $0.29B
HGER Harbor Commodity All-Weather Strategy ETF $2M $1.44B
CMDT PIMCO Commodity Strategy Active Exchange-Traded Fund $2M $0.61B
Top 5 Laggards
GLD SPDR Gold Shares ($753M) $147.48B
SIVR abrdn Physical Silver Shares ETF ($168M) $5.26B
DBA Invesco DB Agriculture Fund ($3M) $0.72B
DBC Invesco DB Commodity Index Tracking Fund ($2M) $1.22B
SOYB Teucrium Soybean Fund ($1M) $0.04B

Digital Assets

Digital Assets saw overall outflows, primarily from Bitcoin funds (-$343M) and Ethereum funds (-$71M). Altcoin funds saw a minor inflow of $1M. BITO led fund-level inflows with $5M, while IBIT faced the largest redemptions at -$99M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
BITO ProShares Bitcoin ETF $5M $2.20B
XRPZ Franklin XRP ETF $4M $0.22B
BSOL Bitwise Solana Staking ETF $2M $0.64B
XRP Bitwise XRP ETF $2M $0.24B
EETH ProShares Ether ETF $1M $0.08B
Top 5 Laggards
IBIT iShares Bitcoin Trust ETF ($99M) $67.29B
ARKB ARK 21 Shares Bitcoin ETF ($77M) $3.30B
GBTC Grayscale Bitcoin Trust ETF ($69M) $14.43B
FBTC Fidelity Wise Origin Bitcoin Fund ($67M) $17.61B
ETH Grayscale Ethereum Mini Trust ETF ($32M) $2.15B

Non-Traditional

Non-Traditional funds saw mixed results, with Synthetic Income products pulling in $250M, while Leverage | Inverse strategies faced heavy redemptions of -$848M. JEPQ was the top gainer with $128M, while the leveraged tech tracker UNHG shed -$170M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
JEPQ JPMorgan NASDAQ Equity Premium Income ETF $128M $32.61B
JEPI JPMorgan Equity Premium Income ETF $96M $41.58B
BOIL ProShares Ultra Bloomberg Natural Gas $38M $0.57B
ZSL ProShares UltraShort Silver $34M $0.23B
MSTU T-Rex 2X Long MSTR Daily Target ETF $33M $0.42B
Top 5 Laggards
UNHG Leverage Shares 2X Long UNH Daily ETF ($170M) $0.17B
HOOG Leverage Shares 2X Long HOOD Daily ETF ($119M) $0.07B
TQQQ ProShares UltraPro QQQ ($100M) $29.32B
SQQQ ProShares UltraPro Short QQQ ($96M) $2.18B
AMDG Leverage Shares 2X Long AMD Daily ETF ($59M) $0.02B

Recent ETF Launches

The ETF market continues to expand with several new products coming to market at the start of the year. Gabelli launched its Opportunities in Live and Sports ETF (GOLS), which has already gathered over $10M in assets. The table below highlights the 10 most recent funds to enter the market. Click the header above to explore our full database for more details on these new listings.

Launch Date Ticker Fund Name Category AUM
1/2/2026 GOLS Gabelli Opportunities in Live and Sports ETF Unclassified $10.68M
1/2/2026 DDTJ Innovator Equity Dual Directional 10 Buffer ETF – January Unclassified $0.95M
1/2/2026 DDSQ Innovator Equity Dual Directional 5 Buffer ETF – Quarterly Unclassified $0.95M
1/2/2026 DDNQ Innovator Growth-100 Dual Directional 5 Buffer ETF – Quarterly Unclassified $0.98M
1/2/2026 DDFJ Innovator Equity Dual Directional 15 Buffer ETF – January Unclassified $0.95M
1/2/2026 ARKD ARK DIET Q1 Buffer ETF Unclassified $0.00M
12/31/2025 PFOE Pathfinder Focused Opportunities ETF Unclassified $5.23M
12/31/2025 PFDE Pathfinder Disciplined US Equity ETF Unclassified $4.48M
12/30/2025 TSSD Truth Social American Security & Defense ETF Unclassified $0.25M
12/30/2025 TSRS Truth Social American Red State REITs ETF Unclassified $0.25M

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

Flow data is reported after close on a T+1 basis. This report’s data is as of January 2, 2026, and reflects create/redeem activity from Thursday, January 1, 2026.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.