Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Thursday, September 11, 2025.
Market Flow Summary
The U.S. ETF market recorded a total net inflow of $3.40 billion. The top issuer by inflow was Vanguard, which attracted $3.70 billion. The single fund with the largest inflow was the Vanguard S&P 500 ETF (VOO). On the other side of the ledger, iShares saw the largest outflows among issuers, shedding -$1.83 billion. The iShares Core S&P 500 ETF (IVV) experienced the most significant single-fund outflow. The most notable high-velocity brand was Tradr, which saw inflows representing +9.13% of its aggregate assets under management.
Flow Summary by Asset Class
Fixed Income and Equity led all asset classes in daily inflows, attracting +$2.69 billion and +$716.65 million, respectively. On a year-to-date basis, Equity remains the dominant asset class, having accumulated +$434.60 billion in net new assets.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Fixed Income | +$2.69B | +$45.49B | +$277.59B |
| Equity | +$716.65M | +$65.77B | +$434.60B |
| Digital Asset | +$649.77M | +$4.09B | +$32.51B |
| Multi-Asset | +$67.54M | +$662.89M | +$3.61B |
| Alternative | +$10.24M | +$711.37M | +$3.34B |
| Currency | -$2.74M | -$69.68M | +$531.42M |
| Commodity | -$282.68M | +$5.04B | +$31.21B |
| Non-Traditional | -$476.29M | +$2.61B | +$47.96B |
Top/Bottom Five Category Flows
U.S. Small Cap Blend and Taxable Core Fixed Income categories saw the most significant inflows, while U.S. Large Cap Blend and Information Technology strategies experienced the largest redemptions.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Small Cap – Blend | +$1.61B |
| Fixed Income: Taxable – Core | +$814.49M |
| Equity: U.S. Large Cap – Growth | +$795.83M |
| Equity: Thematic – Multi-Sector | +$787.13M |
| Equity: Global Ex-U.S. Large Cap – Blend | +$611.28M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | -$5.01B |
| Equity: Sector – Information Technology | -$422.45M |
| Non-Traditional: Buffer – Equity | -$300.25M |
| Non-Traditional: Leverage | Inverse – Single Stock | -$286.68M |
| Fixed Income: Taxable – Government Ultrashort | -$240.44M |
ETF Issuer Flow Analysis
Vanguard led all issuers with a +$3.70 billion inflow, representing +0.10% of its AUM. Conversely, iShares experienced the largest outflow at -$1.83 billion, a -0.05% change in its AUM. Tradr stood out as the top high-velocity brand, with an inflow of +$106.10 million translating to a significant +9.13% of its total AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3,643.30B | +$3.70B | +0.10% |
| ARK | $19.05B | +$936.72M | +5.17% |
| Invesco | $745.32B | +$634.12M | +0.09% |
| Dimensional | $223.54B | +$595.15M | +0.27% |
| Fidelity | $141.62B | +$320.49M | +0.23% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares | $3,719.06B | -$1.83B | -0.05% |
| SPDR | $1,705.15B | -$1.58B | -0.09% |
| Direxion | $54.00B | -$767.74M | -1.40% |
| WisdomTree | $88.58B | -$290.74M | -0.33% |
| Allianz | $4.71B | -$189.14M | -3.86% |
High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Tradr | $1.27B | +$106.10M | +9.13% |
| ARK | $19.05B | +$936.72M | +5.17% |
Significant Single-Fund Movements
The Vanguard S&P 500 ETF (VOO) attracted the day’s largest inflow, gathering +$2.66 billion. The iShares Core S&P 500 ETF (IVV) saw the largest redemption, with an outflow of -$4.86 billion.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| Vanguard S&P 500 ETF (VOO) | $786.71B | +$2.66B | +0.34% |
| iShares Russell 2000 ETF (IWM) | $69.84B | +$1.63B | +2.38% |
| ARK Innovation ETF (ARKK) | $10.76B | +$707.57M | +7.04% |
| SPDR Dow Jones Industrial Average ETF Trust (DIA) | $40.59B | +$508.22M | +1.27% |
| Financial Select Sector SPDR Fund (XLF) | $54.96B | +$440.49M | +0.81% |
| ARK Next Generation Internet ETF (ARKW) | $3.46B | +$437.55M | +14.48% |
| Dimensional Core Fixed Income ETF (DFCF) | $8.09B | +$411.34M | +5.36% |
| iShares Bitcoin Trust ETF (IBIT) | $86.63B | +$366.20M | +0.42% |
| Consumer Discretionary Select Sector SPDR Fund (XLY) | $24.53B | +$261.12M | +1.08% |
| iShares iBoxx $ Investment Grade Corporate Bond ETF (LQD) | $30.94B | +$246.65M | +0.80% |
| Outflows | |||
| iShares Core S&P 500 ETF (IVV) | $640.95B | -$4.86B | -0.75% |
| SPDR S&P 500 ETF Trust (SPY) | $663.97B | -$3.26B | -0.49% |
| Direxion Daily Semiconductor Bull 3x Shares (SOXL) | $11.74B | -$395.50M | -3.26% |
| SPDR Gold Shares (GLD) | $113.74B | -$367.55M | -0.32% |
| Direxion Daily TSLA Bull 2X Shares (TSLL) | $6.48B | -$236.74M | -3.53% |
| Vanguard Small-Cap ETF (VB) | $68.13B | -$205.03M | -0.30% |
| Communication Services Select Sector SPDR Fund (XLC) | $26.30B | -$192.06M | -0.73% |
| ARK Fintech Innovation ETF (ARKF) | $1.87B | -$191.36M | -9.28% |
| ProShares UltraPro QQQ (TQQQ) | $26.66B | -$177.05M | -0.66% |
| iShares Expanded Tech-Software Sector ETF (IGV) | $10.02B | -$174.37M | -1.71% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| GraniteShares 2x Short TSLA Daily ETF (TSDD) | $120.90M | +$32.51M | +36.78% |
| GQG US Equity ETF (GQGU) | $311.66M | +$63.39M | +25.53% |
| ARK Next Generation Internet ETF (ARKW) | $3.46B | +$437.55M | +14.48% |
| iShares iBonds 2029 Term High Yield and Income ETF (IBHI) | $265.44M | +$28.44M | +12.00% |
| Defiance Daily Target 2X Long ORCL ETF (ORCX) | $156.34M | +$16.61M | +11.89% |
| Horizon Expedition Plus ETF (HBTA) | $108.82M | +$11.05M | +11.30% |
| Horizon Landmark ETF (BENJ) | $136.30M | +$12.81M | +10.37% |
| Direxion Daily Semiconductor Bear 3x Shares (SOXS) | $1.42B | +$111.60M | +8.54% |
| Tradr 2X Short TSLA Daily ETF (TSLQ) | $343.55M | +$24.34M | +7.63% |
| ARK Innovation ETF (ARKK) | $10.76B | +$707.57M | +7.04% |
| ProShares Ultra Bloomberg Natural Gas (BOIL) | $481.45M | +$31.02M | +6.89% |
| Roundhill Bitcoin Covered Call Strategy ETF (YBTC) | $333.20M | +$21.26M | +6.81% |
| Direxion Daily MSFT Bull 2X Shares (MSFU) | $176.30M | +$11.10M | +6.72% |
| Amplify Transformational Data Sharing ETF (BLOK) | $1.32B | +$78.80M | +6.33% |
| GraniteShares YieldBOOST TSLA ETF (TSYY) | $199.11M | +$11.31M | +6.02% |
| AB Disruptors ETF (FWD) | $1.07B | +$58.38M | +5.80% |
| ProShares Ultra Silver (AGQ) | $870.0M | +$46.45M | +5.64% |
| Direxion Daily FTSE China Bear 3X Shares (YANG) | $241.16M | +$12.27M | +5.36% |
| Dimensional Core Fixed Income ETF (DFCF) | $8.09B | +$411.34M | +5.36% |
| ProShares UltraPro Short S&P500 (SPXU) | $616.09M | +$30.63M | +5.23% |
| BondBloxx CCC-Rated USD High Yield Corporate Bond ETF (XCCC) | $215.93M | +$10.70M | +5.21% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| AllianzIM U.S. Large Cap 6 Month Buffer10 Apr/Oct ETF (SIXO) | $109.10M | -$109.10M | -50.00% |
| iShares Enhanced Short-Term Bond Active ETF (CSHP) | $150.63M | -$61.00M | -28.82% |
| Harbor Scientific Alpha High-Yield ETF (SIHY) | $154.02M | -$18.45M | -10.70% |
| ARK Fintech Innovation ETF (ARKF) | $1.87B | -$191.36M | -9.28% |
| WisdomTree US Value Fund of Benef Interest (WTV) | $1.74B | -$172.03M | -8.98% |
| Direxion Daily NYSE FANG+ Bull 2X Shares (FNGG) | $126.01M | -$11.89M | -8.62% |
| Direxion Daily NVDA Bull 2X Shares (NVDU) | $669.76M | -$63.07M | -8.61% |
| WisdomTree European Opportunities Fund (OPPE) | $154.51M | -$14.49M | -8.57% |
| Defiance Daily Target 2X Long HIMS ETF (HIMZ) | $176.52M | -$12.56M | -6.64% |
| United States Oil Fund LP (USO) | $908.43M | -$51.18M | -5.33% |
Custom Analysis and Daily Data
The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.
Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
Disclosures
This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
