$85.3 Billion and Counting: Buffer ETFs Maintain Strong Momentum into February

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Macro Summary

The Buffer ETF landscape continues to show significant resilience and scale, reaching a total AUM of $85.3 billion across 467 ETFs and 20 different issuers. Over the past week, the channel attracted $176 million in net new money, contributing to a year-to-date total of $2.30 billion.

Looking at the longer-term trajectory, the category has seen a massive $13.85 billion in net inflows over the past year. This growth is supported by a steady stream of innovation, with 14 new ETFs launched in the last three months alone, reflecting the industry’s commitment to providing diverse risk-management tools for investors.

Performance

Performance in the Buffer category remains idiosyncratic, largely dictated by the movement of the underlying indices and the specific timing of the outcome periods. For the week ending February 20, the Equity: Region – Asia-Pacific Emerging category led the way with a 2.35% return, followed closely by Equity: Emerging Large Cap at 2.08%. Conversely, the Digital Asset: Cryptocurrency – Bitcoin category was the weakest performer, falling -1.64%, while Fixed Income: Taxable – Government Long saw a slight decline of -0.25%.

We encourage investors to look beyond the top-line numbers to understand how individual funds are tracking relative to their caps and buffers. For a detailed breakdown of current returns across all outcome periods, please refer to the full, free performance report available in the right-side panel.

Flows

Equity-based Buffer ETFs remained the dominant driver of flows this week, securing $169 million in net inflows. From an implementation standpoint, laddered strategies and February outcome periods were the most active, attracting $85 million and $74 million respectively. On an individual fund level, BUFR emerged as the weekly leader, bringing in $40 million.

Flows by Asset Class

Asset Class # of Funds AUM WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Buffer – Equity 426 $84,314M $169M $1,253M $2,624M $2,199M $13,421M
Buffer – Synthetic Income 18 $689M $11M $64M $137M $117M $345M
Buffer – Crypto 20 $182M $0M ($9M) $13M ($7M) $84M
Buffer – Commodity 1 $47M ($4M) ($10M) $8M ($9M) $2M
Buffer – Fixed Income 2 $31M $0M ($1M) ($4M) ($2M) ($5M)

Flows by Implementation (Outcome Period)

Implementation WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Buffer Reset: Laddered $85M $372M $1,067M $594M $3,151M
Buffer Reset: February $74M $463M $283M $417M $545M
Buffer Reset: Quarterly $39M $374M $500M $436M $2,721M
Outflows
Buffer Reset: June ($50M) ($67M) ($160M) ($153M) $136M
Buffer Reset: Semi-Annually ($42M) ($42M) ($33M) ($38M) $94M
Buffer Reset: March ($11M) ($66M) ($105M) ($106M) $520M

Individual Fund Flows (WTD)

Ticker Fund Name WTD Flow
Top 5 Inflows
BUFR FT Vest Laddered Buffer ETF $40M
PFEB Innovator U.S. Equity Power Buffer ETF – February $23M
BUFM AB Moderate Buffer ETF $15M
BUFC AB Conservative Buffer ETF $14M
SBAR Simplify Barrier Income ETF $12M
Top 5 Outflows
PJUN Innovator U.S. Equity Power Buffer ETF – June ($42M)
APOC Innovator Equity Defined Protection ETF – 6mo Apr/Oct ($40M)
FMAR FT Vest US Equity Buffer ETF – March ($10M)
NJUN Innovator Growth-100 Power Buffer ETF – June ($9M)
BSEP Innovator U.S. Equity Buffer ETF – September ($4M)

League Tables

The competitive landscape is firmly led by FT Vest and Innovator, which together command over 85% of the total market share. FT Vest remains the top issuer with $42.15 billion in AUM and strong weekly momentum, posting $103 million in weekly flows. Innovator maintains a solid second position with $30.85 billion in AUM, despite seeing a slight outflow of -$19 million over the past week.

Top 5 Issuers by AUM

Issuer # of ETFs AUM Market Share
FT Vest 117 $42.15B 49.44%
Innovator 160 $30.85B 36.18%
Allianz 50 $5.31B 6.22%
AB Funds 3 $1.46B 1.71%
Pacer 13 $1.27B 1.49%

Issuer Flows (WTD)

Issuer WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
FT Vest $103M $455M $0.68B $0.81B $5.26B
AB Funds $35M $76M $0.14B $0.09B $0.51B
PGIM $27M $100M $0.30B $0.17B $0.56B
Outflows
Innovator ($19M) $435M $1.02B $0.82B $5.06B
TrueShares ($1M) $2M $0.03B $0.01B $0.19B
Goldman Sachs $0M ($1M) $0.00B ($0.02B) $0.01B

Explore the data behind the insights. This weekly recap is just the start. Access the complete, in-depth reports for FREE in the right side panel to analyze performance, track flows, and view the latest league tables.

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.