Weekly League Table: September 5, 2025
This commentary reflects ETF flow data for the five trading days ending Thursday, September 4, 2025. The ETF industry encompasses 4,477 products from 433 distinct brands, with total assets under management standing at $12,281 billion. Over the period, the industry saw a net inflow of $21.40 billion.
Flows Among the Market Leaders
Among the largest brands, Vanguard was the top absolute inflow leader, gathering $9,685M, while Invesco experienced the largest outflows at -$3,940M.
Top 10 Net Inflows (Absolute)
| Brand | AUM | 5-Day Flow | Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3,547.47B | $9,685M | 0.27% |
| iShares | $3,681.11B | $6,151M | 0.17% |
| SPDR | $1,683.36B | $2,422M | 0.14% |
| JPMorgan | $243.00B | $1,446M | 0.59% |
| Schwab | $464.75B | $808M | 0.17% |
| Dimensional | $218.62B | $768M | 0.35% |
| VanEck | $101.78B | $722M | 0.71% |
| Capital Group | $86.70B | $642M | 0.74% |
| Avantis | $78.88B | $321M | 0.41% |
| Neos | $11.79B | $243M | 2.06% |
Top 10 Net Outflows (Absolute)
| Brand | AUM | 5-Day Flow | Flow as % of AUM |
|---|---|---|---|
| Invesco | $733.87B | -$3,940M | -0.54% |
| FlexShares | $22.45B | -$247M | -1.10% |
| Tuttle Capital* | $1.09B | -$246M | -22.62% |
| Volatility Shares | $6.17B | -$213M | -3.46% |
| ProShares | $86.46B | -$192M | -0.22% |
| 21 Shares | $4.74B | -$159M | -3.36% |
| Pacer | $39.84B | -$151M | -0.38% |
| SMI Funds | $0.78B | -$136M | -17.37% |
| American Century | $5.10B | -$133M | -2.61% |
| Bitwise | $5.40B | –$101M | -1.87% |
Outlier Movers
On a relative basis, Macquarie saw the largest inflows at 18.23% of AUM, while Stone Ridge had the most significant relative outflows at -26.00% of AUM.
Top 10 Relative Inflows (% of AUM)
| Brand | AUM | 5-Day Flow | Flow as % of AUM |
|---|---|---|---|
| Macquarie | $488M | $89M | 18.23% |
| Hilton | $190M | $29M | 15.23% |
| TappAlpha | $76M | $11M | 14.56% |
| iPath | $1,658M | $201M | 12.12% |
| Quadratic | $421M | $49M | 11.72% |
| Sparkline | $64M | $7M | 11.18% |
| Bancreek | $128M | $13M | 10.23% |
| Leuthold | $108M | $9M | 7.89% |
| Little Harbor Advisors | $239M | $18M | 7.60% |
| BrandywineGLOBAL | $141M | $10M | 7.15% |
Top 10 Relative Outflows (% of AUM)
| Brand | AUM | 5-Day Flow | Flow as % of AUM |
|---|---|---|---|
| Stone Ridge | $226M | -$59M | -26.00% |
| Tuttle Capital* | $1,086M | -$246M | -22.62% |
| SMI Funds | $784M | -$136M | -17.37% |
| Tradr | $1,039M | -$74M | -7.08% |
| Vident | $1,522M | -$74M | -4.87% |
| Volatility Shares | $6,167M | -$213M | -3.46% |
| 21 Shares | $4,737M | -$159M | -3.36% |
| CoinShares | $853M | -$26M | -3.05% |
| Themes | $158M | -$5M | -3.02% |
| MarketDesk | $108M | -$3M | -2.96% |
*Flagged for potential “heartbeat” trade activity, which may indicate special rebalancing rather than typical investor sentiment.
New Brands on the Scene
One new brand, LionShares, came to market this week, entering on September 3, 2025. The firm launched its debut ETF, the LionShares U.S. Equity Total Return ETF (ticker: TOT), an actively managed fund designed to offer broad exposure to the U.S. equity market. The fund’s strategy aims to minimize tax drag by not paying dividends, seeking to enhance long-term compounding for investors. You can read the full press release here.
Dive Deeper with Our 19 ETF Channels
For those who want to go beyond the summary, our 19 dedicated ETF Channels offer a comprehensive look into every corner of the market. Each channel provides in-depth performance and flow analysis, links to related insights, and access to more specialized reports. Navigate to the channel sections on our site to explore the data that matters most to you.
A Note on ETF Flows
While ETF flows are a valuable indicator of market sentiment, it’s important to recognize they don’t always tell the whole story. Large flows can be driven by a variety of factors, including institutional rebalancing, model portfolio adjustments, or shifts in tactical asset allocation. Therefore, they should be considered alongside other market and economic indicators for a complete picture.
Disclosures
This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
