September 9, 2025
Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Monday, September 8, 2025.
Market Flow Summary
The U.S. ETF market recorded a total net inflow of +$8.91B. The top issuer by inflow was Vanguard, which collected +$4.49B. The single fund with the largest inflow was the Vanguard S&P 500 ETF (VOO), attracting +$3.13B. On the other side of the ledger, iShares saw the largest outflows among issuers with -$1.20B, while the iShares Core S&P 500 ETF (IVV) experienced the largest single-fund redemption of -$2.51B. The most notable high-velocity brand was Monarch, which saw significant outflows representing -13.82% of its aggregate AUM, potentially linked to strategic rebalancing activity.
Flow Summary by Asset Class
Equity and Fixed Income led all asset classes with daily inflows of +$7.07B and +$1.31B, respectively. On a year-to-date basis, Equity remains the dominant leader, having accumulated over +$422.87B in net new assets.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$7.07B | +$62.98B | +$422.87B |
| Fixed Income | +$1.31B | +$44.33B | +$271.93B |
| Commodity | +$512.28M | +$6.00B | +$31.57B |
| Digital Asset | +$248.49M | +$4.49B | +$30.81B |
| Alternative | +$22.02M | +$737.14M | +$3.31B |
| Currency | -$2.20M | -$85.57M | +$533.69M |
| Multi-Asset | -$20.40M | +$788.88M | +$3.47B |
| Non-Traditional | -$234.78M | +$2.72B | +$48.89B |
Top/Bottom Five Category Flows
U.S. Large Cap Blend and Growth categories were the clear leaders for inflows, while Financials and various Fixed Income categories saw the most significant redemptions.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | +$3.51B |
| Equity: U.S. Large Cap – Growth | +$1.34B |
| Equity: Global Ex-U.S. Large Cap – Blend | +$662.76M |
| Equity: Thematic – Multi-Sector | +$625.06M |
| Equity: U.S. Large Cap – Value | +$595.86M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Equity: Sector – Financials | -$560.21M |
| Fixed Income: Taxable – Corporate | -$361.74M |
| Fixed Income: Taxable – Government Long | -$330.58M |
| Non-Traditional: Leverage | Inverse – Equity | -$321.16M |
| Equity: U.S. Mid Cap – Blend | -$215.44M |
ETF Issuer Flow Analysis
Vanguard led all issuers with +$4.49B in net inflows, representing +0.13% of its AUM. iShares saw the largest net outflow at -$1.20B, a change of -0.03% of its AUM. Among high-velocity brands, Monarch’s -$136.13M outflow represented a significant -13.82% of its total assets. This large movement is likely associated with periodic rebalancing activity rather than broad investor sentiment.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3,566.67B | +$4.49B | +0.13% |
| SPDR | $1,681.82B | +$1.96B | +0.12% |
| Invesco | $734.28B | +$1.43B | +0.19% |
| ARK | $14.95B | +$958.28M | +6.85% |
| Fidelity | $139.08B | +$361.53M | +0.26% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares | $3,703.96B | –$1.20B | -0.03% |
| VanEck | $103.49B | -$165.07M | -0.16% |
| ProShares | $86.42B | -$160.71M | -0.19% |
| Monarch* | $848.80M | -$136.13M | -13.82% |
| WisdomTree | $87.88B | -$129.55M | -0.15% |
| *Likely tied to rebalance activity. |
High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Monarch* | $848.80M | -$136.13M | -13.82% |
| ARK | $14.95B | +$958.28M | +6.85% |
| *Likely tied to rebalance activity. |
Significant Single-Fund Movements
The day’s largest flows were concentrated in broad market S&P 500 funds, with Vanguard S&P 500 ETF (VOO) taking the top spot for inflows and iShares Core S&P 500 ETF (IVV) seeing the largest redemption.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard S&P 500 ETF (VOO) | $746.66B | +$3.13B | +0.42% |
| iShares Core S&P 500 ETF (IVV) | $664.50B | -$2.51B | -0.38% |
| SPDR S&P 500 ETF Trust (SPY) | $653.31B | +$2.50B | +0.38% |
| Invesco QQQ Trust Series I (QQQ) | $363.69B | +$1.27B | +0.35% |
| iShares Russell 2000 ETF (IWM) | $67.35B | +$619.08M | +0.93% |
| ARK Innovation ETF (ARKK) | $7.95B | +$612.19M | +8.34% |
| Financial Select Sector SPDR Fund (XLF) | $53.68B | -$499.01M | -0.92% |
| iShares 20+ Year Treasury Bond ETF (TLT) | $48.70B | -$475.36M | -0.97% |
| Vanguard Total Stock Market ETF (VTI) | $532.33B | +$408.37M | +0.08% |
| Vanguard Intermediate-Term Corporate Bond ETF (VCIT) | $56.87B | -$319.80M | -0.56% |
| Vanguard Total International Stock ETF (VXUS) | $104.50B | +$314.26M | +0.30% |
| ARK Next Generation Internet ETF (ARKW) | $2.70B | +$308.25M | +12.91% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares Enhanced Short-Term Bond Active ETF (CSHP) | $211.57M | +$84.63M | +66.67% |
| 3EDGE Dynamic Hard Assets ETF (EDGH) | $132.29M | +$36.72M | +38.42% |
| Hartford Multifactor US Equity ETF (ROUS) | $573.99M | +$78.78M | +15.91% |
| ARK Next Generation Internet ETF (ARKW) | $2.70B | +$308.25M | +12.91% |
| Hartford Disciplined US Equity ETF (HDUS) | $160.64M | +$15.75M | +10.87% |
| T-Rex 2X Long HOOD Daily Target ETF (ROBN) | $260.12M | +$23.78M | +10.06% |
| 2x Solana ETF (SOLT) | $513.19M | +$45.60M | +9.75% |
| Direxion Daily NVDA Bull 2X Shares (NVDU) | $687.45M | +$54.34M | +8.58% |
| ARK Innovation ETF (ARKK) | $7.95B | +$612.19M | +8.34% |
| Direxion Daily S&P 500 Bear 1X Shares (SPDN) | $140.37M | +$10.45M | +8.05% |
| Eaton Vance Short Duration Income ETF (EVSD) | $603.22M | +$42.52M | +7.58% |
| Direxion Daily 20+ Year Treasury Bear 3x Shares (TMV) | $174.47M | +$12.10M | +7.45% |
| WisdomTree European Opportunities Fund (OPPE) | $152.26M | +$9.52M | +6.67% |
| John Hancock Mortgage-Backed Securities ETF (JHMB) | $156.58M | +$9.44M | +6.42% |
| Direxion Daily Gold Miners Index Bear 2x Shares (DUST) | $133.90M | +$7.93M | +6.29% |
| ProShares Short Russell2000 (RWM) | $120.78M | +$6.88M | +6.04% |
| Tradr 2X Short TSLA Daily ETF (TSLQ) | $383.48M | +$21.19M | +5.85% |
| iShares Gold Trust Micro ETF of Benef Interest (IAUM) | $4.04B | +$206.45M | +5.38% |
| Innovator Equity Defined Protection ETF – 1 Yr September (ZSEP) | $118.49M | +$5.93M | +5.27% |
| 2x Long VIX Futures ETF (UVIX) | $475.83M | +$23.40M | +5.17% |
| iShares iBonds Dec 2032 Term Treasury ETF (IBTM) | $413.09M | +$19.78M | +5.03% |
| VictoryShares International Free Cash Flow Growth ETF (GRIN) | $139.55M | +$6.64M | +5.00% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Monarch Select Subsector ETF Fund (MSSS)* | $116.85M | -$47.97M | -29.10% |
| Monarch ProCap Index ETF (MPRO)* | $200.17M | -$57.30M | -22.26% |
| Monarch Ambassador Income Index ETF (MAMB)* | $138.29M | -$30.86M | -18.25% |
| SPDR SSGA U.S. Sector Rotation ETF (XLSR) | $998.43M | -$188.31M | -15.87% |
| ETC 6 Meridian Low Beta Equity ETF (SIXL) | $224.45M | -$30.61M | -12.00% |
| TCW Core Plus Bond ETF (FIXT) | $294.54M | -$39.94M | -11.94% |
| SPDR S&P Retail ETF (XRT) | $454.44M | -$61.23M | -11.87% |
| VanEck Israel ETF (ISRA) | $107.64M | -$11.96M | -10.00% |
| SGI Enhanced Core ETF (USDX) | $490.54M | -$48.39M | -8.98% |
| Defiance Daily Target 2X Long HIMS ETF (HIMZ) | $177.53M | -$16.76M | -8.63% |
| Tradr 2X Long CRWV Daily ETF (CWVX) | $164.23M | -$15.15M | -8.44% |
| SPDR S&P Pharmaceuticals ETF (XPH) | $188.86M | -$14.30M | -7.04% |
| Franklin International Aggregate Bond ETF (FLIA) | $671.74M | -$42.05M | -5.89% |
| American Century Quality Diversified International ETF (QINT) | $406.53M | -$21.24M | -4.96% |
| *Likely tied to rebalance activity. |
Custom Analysis and Daily Data
The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.
Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
Disclosures
- This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
- This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
