Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Thursday, September 25, 2025.
Market Flow Summary
The U.S. ETF market saw a total net inflow of +$8.16B. iShares led all issuers with +$9.94B in net inflows, driven largely by the iShares Core S&P 500 ETF (IVV), which was the top individual fund, attracting +$9.39B. On the other side, Vanguard experienced the largest outflows among issuers with -$6.35B, and its Vanguard S&P 500 ETF (VOO) saw the largest single-fund outflow of -$8.02B. The most notable high-velocity brand was Alger, which attracted inflows of +5.29% of its AUM.
Flow Summary by Asset Class
Equity funds led the day with +$4.93B in net inflows, followed by Fixed Income (+$1.86B) and Non-Traditional (+$934.69M). On a year-to-date basis, Equity remains the dominant asset class with +$482.11B in total inflows.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$4.93B | +$79.90B | +$482.11B |
| Fixed Income | +$1.86B | +$39.50B | +$293.27B |
| Non-Traditional | +$934.69M | +$1.86B | +$49.77B |
| Commodity | +$768.53M | +$11.53B | +$37.49B |
| Alternative | +$57.31M | +$426.65M | +$3.68B |
| Multi-Asset | +$42.17M | +$841.42M | +$4.02B |
| Currency | +$4.53M | -$45.71M | +$510.74M |
| Digital Asset | -$443.17M | +$4.27B | +$34.53B |
Top & Bottom Five Category Flows
U.S. Large Cap Blend Equity funds were the most popular category, while Health Care Sector funds saw the largest redemptions.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | +$3.20B |
| Commodity: Focused – Precious Metals | +$716.81M |
| Equity: Global Ex-U.S. Large Cap – Blend | +$705.96M |
| Fixed Income: Taxable – Ultrashort | +$449.73M |
| Fixed Income: Taxable – Corporate | +$439.10M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Equity: Sector – Health Care | -$367.16M |
| Digital Asset: Cryptocurrency – Ethereum | -$250.14M |
| Equity: Region – Country Specific | -$223.61M |
| Digital Asset: Cryptocurrency – Bitcoin | -$210.56M |
| Equity: Sector – Financials | -$207.90M |
ETF Issuer Flow Analysis
iShares captured the highest net inflow with +$9.94B, representing +0.26% of its AUM. Vanguard saw the largest net outflow at -$6.35B, or -0.18% of its AUM. Alger led high-velocity brands, with inflows of +5.29% of AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares | $3,768.01B | +$9.94B | +0.26% |
| SPDR | $1,708.07B | +$1.85B | +0.11% |
| Invesco | $757.82B | +$575.81M | +0.08% |
| JPMorgan | $247.32B | +$275.25M | +0.11% |
| Global X | $69.88B | +$270.37M | +0.39% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3,612.85B | -$6.35B | -0.18% |
| Avantis | $81.91B | -$392.44M | -0.48% |
| Fidelity | $141.45B | -$353.46M | -0.25% |
| Distillate | $1.95B | -$183.99M | -8.61% |
| Grayscale | $31.40B | -$114.80M | -0.36% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Alger | $598.38M | +$30.08M | +5.29% |
Significant Single-Fund Movements
The iShares Core S&P 500 ETF (IVV) saw the largest absolute inflow of the day with +$9.39B, while the Vanguard S&P 500 ETF (VOO) experienced the largest outflow at -$8.02B.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| iShares Core S&P 500 ETF (IVV) | $691.90B | +$9.39B | +1.38% |
| SPDR Gold Shares (GLD) | $120.60B | +$1.06B | +0.89% |
| SPDR S&P 500 ETF Trust (SPY) | $664.55B | +$1.05B | +0.16% |
| iShares Core MSCI Total International Stock ETF (IXUS) | $49.38B | +$480.32M | +0.98% |
| SPDR Portfolio S&P 500 ETF (SPLG) | $85.06B | +$388.13M | +0.46% |
| Vanguard Intermediate-Term Corporate Bond ETF (VCIT) | $56.14B | +$301.75M | +0.54% |
| Outflows | |||
| Vanguard S&P 500 ETF (VOO) | $755.87B | -$8.02B | -1.05% |
| SPDR Gold Minishares Trust of beneficial interest (GLDM) | $20.19B | -$384.10M | -1.87% |
| Avantis U.S. Large Cap Value ETF (AVLV) | $8.19B | -$314.60M | -3.70% |
| iShares MSCI Japan ETF (EWJ) | $15.25B | -$264.88M | -1.71% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance Daily Target 2x Long OKLO ETF (OKLL) | $115.04M | +$38.23M | +49.77% |
| GraniteShares 2x Long INTC Daily ETF (INTW) | $113.56M | +$27.38M | +31.78% |
| Counterpoint Quantitative Equity ETF (CPAI) | $147.21M | +$34.87M | +31.03% |
| Dana Unconstrained Equity ETF (DUNK) | $149.95M | +$27.53M | +22.49% |
| Tradr 2X Long SMR Daily ETF (SMU) | $110.76M | +$17.10M | +18.26% |
| Defiance Daily Target 2X Long ORCL ETF (ORCX) | $245.06M | +$33.42M | +15.79% |
| GraniteShares 2x Long BABA Daily ETF (BABX) | $209.61M | +$27.03M | +14.80% |
| JPMorgan International Growth ETF (JIG) | $168.33M | +$18.50M | +12.35% |
| Direxion Daily AMZN Bull 2X Shares (AMZU) | $332.81M | +$36.12M | +12.17% |
| 2x Long VIX Futures ETF (UVIX) | $569.67M | +$59.53M | +11.67% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance Daily Target 2x Short IONQ ETF (IONZ) | $123.30M | -$17.20M | -12.24% |
| Distillate US Fundamental Stability & Value ETF (DSTL) | $1.81B | -$183.99M | -9.23% |
| Avantis U.S. Quality ETF Shs Avantis US Growth Equity ETF (AVUQ) | $155.83M | -$15.28M | -8.93% |
| Global X Conscious Companies ETF (KRMA) | $553.73M | -$53.15M | -8.76% |
| Cambria Foreign Shareholder Yield ETF (FYLD) | $448.72M | -$38.82M | -7.96% |
| SPDR S&P Retail ETF (XRT) | $359.71M | -$29.97M | -7.69% |
| Alps Equal Sector Weight ETF (EQL) | $514.04M | -$41.99M | -7.55% |
| Tradr 2X Short TSLA Daily ETF (TSLQ) | $472.19M | -$31.73M | -6.30% |
| Bitwise Ethereum ETF (ETHW) | $437.73M | -$27.60M | -5.93% |
| iShares MSCI USA Equal Weighted ETF (EUSA) | $1.42B | -$81.33M | -5.41% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
