Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Wednesday, September 17, 2025.
Today’s report captures a significant portion of the custom create activity from Wednesday, which was orchestrated to facilitate major index rebalancing events. We anticipate these outsized inflows will be offset by corresponding redemptions on Friday, the impact of which will be reflected in next Tuesday’s flows report.
Market Flow Summary
The U.S. ETF market recorded a total net inflow of $42.37 billion. The top issuer by inflow was iShares, which attracted $13.41 billion. The single fund with the largest inflow was the iShares Core S&P 500 ETF (IVV). On the other side of the ledger, SPDR saw the largest outflows among issuers, shedding -$5.46 billion. The SPDR S&P 500 ETF Trust (SPY) experienced the most significant single-fund outflow. The most notable high-velocity brand was VictoryShares, which saw inflows representing +10.56% of its aggregate assets under management.
Flow Summary by Asset Class
Equity led all asset classes in daily inflows, attracting +$39.52 billion, followed by Non-Traditional with +$1.47 billion. On a year-to-date basis, Equity remains the dominant asset class, having accumulated +$499.61 billion in net new assets.
Asset Class | 1D Flow | 1M Flow | YTD Flow |
---|---|---|---|
Equity | +$39.52B | +$118.54B | +$499.61B |
Non-Traditional | +$1.47B | +$5.82B | +$50.68B |
Fixed Income | +$704.41M | +$40.17B | +$282.56B |
Commodity | +$510.30M | +$6.06B | +$32.78B |
Multi-Asset | +$58.14M | +$755.97M | +$3.77B |
Alternative | +$34.49M | +$557.36M | +$3.55B |
Digital Asset | +$12.92M | +$3.74B | +$34.44B |
Currency | +$1.10M | -$33.19M | +$540.94M |
Top/Bottom Five Category Flows
U.S. large-cap growth and mid-cap blend strategies saw the most significant inflows, while global ex-U.S. large-cap growth and long-term government bond funds experienced the largest redemptions.
Top 5 Category Inflows
Category | 1D Flow |
---|---|
Equity: U.S. Large Cap – Growth | +$8.28B |
Equity: U.S. Mid Cap – Blend | +$6.59B |
Equity: U.S. Large Cap – Value | +$6.27B |
Equity: U.S. Large Cap – Blend | +$6.21B |
Equity: Sector – Information Technology | +$4.71B |
Bottom 5 Category Outflows
Category | 1D Flow |
---|---|
Equity: Global Ex-U.S. Large Cap – Growth | -$1.36B |
Fixed Income: Taxable – Government Long | -$340.81M |
Equity: Thematic – Multi-Sector | -$204.64M |
Fixed Income: Taxable – Core Enhanced | -$203.04M |
Non-Traditional: Leverage | Inverse – Single Stock | -$200.16M |
ETF Issuer Flow Analysis
iShares led all issuers with a +$13.41 billion inflow, representing +0.36% of its AUM. Conversely, SPDR experienced the largest outflow at -$5.46 billion, a -0.32% change in its AUM. VictoryShares stood out as the top high-velocity brand, with an inflow of +$1.61 billion translating to a significant +10.56% of its total AUM.
Notably, the significant and often volatile flows seen in ARK’s suite of ETFs have continued in recent weeks. These recurring large-scale movements suggest that some institutional investors may be using these products as a tactical vehicle to gain or shed exposure to a specific basket of disruptive technology stocks.
Top 5 Brands by Inflows
Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
---|---|---|---|
iShares | $3,738.70B | +$13.41B | +0.36% |
Vanguard | $3,674.92B | +$9.07B | +0.25% |
Invesco | $755.69B | +$7.43B | +0.99% |
Schwab | $478.33B | +$5.83B | +1.23% |
VanEck | $109.89B | +$4.03B | +3.81% |
Bottom 5 Brands by Outflows
Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
---|---|---|---|
SPDR | $1,705.03B | -$5.46B | -0.32% |
John Hancock | $8.22B | -$328.48M | -3.84% |
ARK | $15.58B | -$317.18M | -1.99% |
ProShares | $88.71B | -$152.70M | -0.17% |
Direxion | $55.00B | -$143.64M | -0.26% |
High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)
Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
---|---|---|---|
VictoryShares | $16.83B | +$1.61B | +10.56% |
Significant Single-Fund Movements
The iShares Core S&P 500 ETF (IVV) attracted the day’s largest inflow, gathering +$12.12 billion. The SPDR S&P 500 ETF Trust (SPY) saw the largest redemption, with an outflow of -$11.44 billion.
Largest Absolute Daily Flows (Net Flows > $250M)
Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
---|---|---|---|
Inflows | |||
iShares Core S&P 500 ETF (IVV) | $647.96B | +$12.12B | +1.91% |
Invesco S&P 500 Momentum ETF (SPMO) | $16.70B | +$3.48B | +26.35% |
Vanguard Extended Market ETF (VXF) | $26.90B | +$2.58B | +10.63% |
VanEck Morningstar Wide Moat ETF (MOAT) | $15.05B | +$2.43B | +19.28% |
Technology Select Sector SPDR Fund (XLK) | $89.26B | +$2.39B | +2.75% |
Vanguard S&P 500 ETF (VOO) | $794.34B | +$1.86B | +0.24% |
VictoryShares Free Cash Flow ETF (VFLO) | $4.69B | +$1.56B | +49.74% |
Communication Services Select Sector SPDR Fund (XLC) | $28.48B | +$1.47B | +5.46% |
Schwab U.S. Small-Cap ETF (SCHA) | $20.31B | +$1.47B | +7.82% |
VanEck Semiconductor ETF (SMH) | $30.75B | +$1.42B | +4.84% |
Outflows | |||
SPDR S&P 500 ETF Trust (SPY) | $657.69B | -$11.44B | -1.71% |
iShares Russell 2000 ETF (IWM) | $67.23B | -$1.72B | -2.49% |
iShares MSCI EAFE Growth ETF (EFG) | $11.88B | -$1.45B | -10.88% |
iShares MSCI EAFE Value ETF (EFV) | $27.42B | -$594.38M | -2.12% |
Invesco MSCI North America Climate ETF (KLMN) | $2.26B | -$477.12M | -17.41% |
iShares 20+ Year Treasury Bond ETF (TLT) | $48.14B | -$369.39M | -0.76% |
iShares Core Total USD Bond Market ETF (IUSB) | $33.51B | -$285.72M | -0.85% |
SPDR S&P Midcap 400 ETF Trust (MDY) | $24.07B | -$269.01M | -1.11% |
iShares MSCI USA Quality Factor ETF (QUAL) | $52.91B | -$267.86M | -0.50% |
Vanguard Small Cap Value ETF (VBR) | $32.24B | -$203.45M | -0.63% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
---|---|---|---|
FT Vest U.S. Equity Buffer ETF – September (FSEP) | $1.94B | +$957.91M | +97.07% |
FT Vest U.S. Equity Deep Buffer ETF – September (DSEP) | $477.78M | +$213.57M | +80.83% |
FT Vest Nasdaq-100 Buffer ETF – September (QSPT) | $745.58M | +$331.03M | +79.85% |
FT Vest U.S. Equity Moderate Buffer ETF – September (GSEP) | $368.13M | +$162.24M | +78.80% |
ProShares Ether ETF (EETH) | $129.11M | +$44.27M | +52.17% |
VictoryShares Free Cash Flow ETF (VFLO) | $4.69B | +$1.56B | +49.74% |
SPDR S&P Retail ETF (XRT) | $521.25M | +$148.92M | +40.00% |
Inspire Fidelis Multi Factor ETF (FDLS) | $140.25M | +$37.23M | +36.13% |
FT Vest U.S. Equity Enhance & Moderate Buffer ETF – September (XSEP) | $167.14M | +$39.45M | +30.89% |
Invesco S&P MidCap Momentum ETF (XMMO) | $5.84B | +$1.24B | +27.00% |
Invesco S&P 500 Momentum ETF (SPMO) | $16.70B | +$3.48B | +26.35% |
Schwab Crypto Thematic ETF (STCE) | $276.45M | +$45.44M | +19.67% |
VanEck Morningstar Wide Moat ETF (MOAT) | $15.05B | +$2.43B | +19.28% |
SPDR S&P International Small Cap ETF (GWX) | $935.81M | +$145.21M | +18.37% |
iShares A.I. Innovation and Tech Active ETF (BAI) | $5.05B | +$780.52M | +18.30% |
VanEck Digital Transformation ETF (DAPP) | $380.38M | +$57.46M | +17.79% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
---|---|---|---|
T-Rex 2X Long HOOD Daily Target ETF (ROBN) | $193.59M | -$68.82M | -26.22% |
Invesco MSCI North America Climate ETF (KLMN) | $2.26B | -$477.12M | -17.41% |
iShares ESG Advanced MSCI EAFE ETF (DMXF) | $740.52M | -$98.23M | -11.71% |
iShares MSCI EAFE Growth ETF (EFG) | $11.88B | -$1.45B | -10.88% |
John Hancock Multifactor Small Cap ETF (JHSC) | $605.14M | -$72.78M | -10.74% |
Schwab Long-Term U.S. Treasury ETF (SCHQ) | $838.16M | -$86.26M | -9.33% |
Stance Sustainable Beta ETF (CHGX) | $135.06M | -$13.74M | -9.23% |
T-Rex 2X Inverse MSTR Daily Target ETF (MSTZ) | $102.90M | -$9.03M | -8.07% |
ProShares UltraShort 20+ Year Treasury (TBT) | $276.85M | -$24.05M | -7.99% |
Innovator Equity Defined Protection ETF – 2 Yr to July 2027 (TJUL) | $167.45M | -$13.89M | -7.66% |
iShares ESG Advanced Total USD Bond Market ETF (EUSB) | $700.79M | -$57.30M | -7.56% |
CastleArk Large Growth ETF (CARK) | $324.26M | -$24.62M | -7.06% |
ARK Fintech Innovation ETF (ARKF) | $1.46B | -$102.51M | -6.57% |
PIMCO Senior Loan Active Exchange-Traded Fund (LONZ) | $654.46M | -$41.86M | -6.01% |
Custom Analysis and Daily Data
The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.
Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
Disclosures
This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.