The Big Picture: The U.S. ETF industry reached a massive AUM milestone of $14.14 trillion as of January 30, 2026, supported by weekly net inflows of $38,608.4 million. The week was characterized by a sharp divergence between traditional asset classes and digital assets; while Equities and Fixed Income captured a combined $39.1 billion in new capital, Digital Assets faced a market-wide correction leading to $934.2 million in redemptions. This rotation suggests a “flight to quality” as investors digested the latest Q4 earnings results and monitored geopolitical shifts in East Asia.
| Asset Class | AUM ($B) | 1W Flow ($M) | 1M Flow ($M) | 3M Flow ($M) | YTD Flow ($M) | 1Y Flow ($M) |
|---|---|---|---|---|---|---|
| Equity | 10,762.9 | 27,802.3 | 110,453.8 | 377,326.7 | 104,200.0 | 908,843.2 |
| Fixed Income | 2,341.2 | 11,374.2 | 53,897.9 | 139,532.7 | 52,856.5 | 458,131.1 |
| Commodity | 437.4 | (620.5) | 4,002.7 | 15,284.7 | 4,174.4 | 61,335.9 |
| Non-Traditional | 424.0 | 344.9 | 1,926.5 | 19,191.2 | 1,663.2 | 81,576.2 |
| Digital Asset | 132.7 | (934.2) | (436.4) | (5,953.5) | (988.0) | 30,862.0 |
| Multi-Asset | 33.4 | 397.1 | 1,185.4 | 2,662.7 | 1,079.8 | 8,464.1 |
| Alternative | 10.4 | 101.4 | 244.0 | 317.3 | 225.6 | 3,984.1 |
| Currency | 2.5 | 143.0 | 104.8 | 138.4 | 121.3 | 658.5 |
(Source: ETF Action, FactSet)
Equity Landscape
Total equity ETF assets remained dominant at $10.76 trillion. The week saw a robust global demand, though the dynamic shifted toward International markets, which captured over $12 billion in weekly flows, eclipsing the $8.8 billion directed toward U.S. Size & Style strategies.
| Channel | AUM ($B) | 1W Flow ($M) | 1M Flow ($M) | 3M Flow ($M) | YTD Flow ($M) | 1Y Flow ($M) |
|---|---|---|---|---|---|---|
| EQ: Size & Style – U.S. | 7,389.7 | 8,818.9 | 28,048.8 | 212,910.3 | 23,370.6 | 556,469.8 |
| EQ: Size & Style – Global Ex-U.S. | 1,667.9 | 12,291.4 | 40,404.6 | 93,297.0 | 39,558.7 | 207,975.2 |
| EQ: Sector & Industry | 924.5 | 256.1 | 12,757.2 | 19,313.8 | 12,768.6 | 19,668.7 |
| EQ: Thematic | 336.7 | 4,288.5 | 17,013.7 | 27,824.0 | 16,577.5 | 64,436.1 |
| EQ: Region & Country | 267.5 | 1,544.2 | 7,591.6 | 12,763.0 | 7,534.0 | 31,912.2 |
| EQ: Size & Style – Global | 161.8 | 523.8 | 4,044.8 | 10,075.5 | 3,807.5 | 24,818.8 |
| EQ: Specialty | 15.0 | 79.4 | 593.2 | 1,143.0 | 582.7 | 3,562.5 |
U.S. Narrative: Large Cap Value led performance as the broader market reacted to mixed earnings from technology giants. Despite the value performance, Growth strategies continued to dominate inflows, indicating a persistent commitment to long-term secular trends even amidst short-term volatility.
International Narrative: Global Ex-U.S. strategies saw a massive $12.3 billion surge, with Emerging Market Large Cap funds hitting a 3% weekly return. YTD flows for this channel now approach $40 billion, marking it as one of the strongest starts to a year on record for international equity exposure.
Region & Country: South Korea and Latin America drove significant regional momentum. Institutional interest in South Korean exporters remained high, while Brazil’s resource-heavy index benefited from stabilizing industrial metal prices, driving the channel’s $1.5 billion weekly inflow.
Sectors & Themes: In the $336 billion thematic landscape, a distinct rotation was observed. Physical Infrastructure and Natural Resources eclipsed Innovation themes this week, as investors sought tangible asset exposure. Energy continued to lead the charge within Sector & Industry ETFs, which now aggregate $924 billion in AUM.
Insight: The equity spotlight highlights the massive divergence in 1W flows between U.S. and Global Ex-U.S. segments, with emerging market momentum increasingly becoming the primary driver of equity-related capital allocation.
Fixed Income Landscape
Fixed Income assets stood at $2.34 trillion, capturing $11.37 billion in weekly flows. The environment remains supportive for bond ETFs as yield curves showed slight normalization, enticing investors into taxable fixed-income vehicles.
| Channel | AUM ($B) | 1W Flow ($M) | 1M Flow ($M) | 3M Flow ($M) | YTD Flow ($M) | 1Y Flow ($M) |
|---|---|---|---|---|---|---|
| FI: Taxable | 2,079.7 | 9,254.0 | 45,323.7 | 116,592.8 | 44,687.2 | 393,579.4 |
| FI: Municipal | 194.5 | 1,657.8 | 5,940.2 | 14,493.2 | 5,650.9 | 42,305.2 |
| FI: Specialty | 67.0 | 462.4 | 2,634.0 | 8,446.7 | 2,518.3 | 22,246.5 |
Duration: Intermediate duration and multi-sector strategies led the massive weekly flow in the taxable segment. As yields on the long end of the curve fluctuated, investors clustered in the 5-7 year duration range, seeking a balance between yield capture and interest rate risk mitigation.
Credit: High-quality credit remains the preferred vehicle for FI investors. Municipal bonds also saw a “shining” moment with a $1.6 billion surge, particularly in intermediate-term muni strategies as tax-equivalent yields became increasingly attractive.
International: Defined maturity and specialty FI ETFs captured $462 million in weekly inflows. While USD-denominated debt remains the core holding, there is a burgeoning interest in defined maturity ladders as investors seek predictable income streams amid an uncertain macro backdrop.
Insight: The taxable fixed income segment continues to absorb the lion’s share of bond flows, with intermediate duration serving as the primary anchor for portfolio construction this week.
Currencies, Commodities & Digital Assets
This macro group represents over $570 billion in total assets. However, the week saw significant selling pressure in Digital Assets, while Commodities experienced a rotation between metals.
| Channel | AUM ($B) | 1W Flow ($M) | 1M Flow ($M) | 3M Flow ($M) | YTD Flow ($M) | 1Y Flow ($M) |
|---|---|---|---|---|---|---|
| Comm: Focused | 417.6 | (881.9) | 3,069.4 | 13,675.3 | 3,276.4 | 58,195.5 |
| DA: Cryptocurrency | 132.7 | (934.2) | (436.4) | (5,953.5) | (988.0) | 30,862.0 |
| Curr: FX | 2.5 | 143.0 | 104.8 | 138.4 | 121.3 | 658.5 |
Commodities: A notable rotation occurred in precious metals. Gold-backed ETFs continued to lead inflows as a geopolitical hedge, while Silver triggered profit-taking following a multi-week run, leading to the overall $881.9 million outflow for focused commodities.
Digital Assets: A market-wide correction triggered heavy weekly selling across major issuers. Cryptocurrency ETFs saw $934.2 million in redemptions, marking a significant sentiment shift for the “core” crypto holdings compared to the momentum seen late last year.
Currencies: Yen-based strategies led performance as safe-haven demand spiked. Conversely, U.S. Dollar strategies saw minor redemptions, mirroring the broader market’s cautious stance toward domestic currency strength in the face of potential trade headwinds.
Insight: The digital asset correction is clearly visible in the flow data, with major issuers seeing their first sustained period of net redemptions in several months.
Non-Traditional Landscape
The Non-Traditional landscape continues to scale, with AUM now exceeding $424 billion. Synthetic income remains the primary engine of growth within this category.
| Channel | AUM ($B) | 1W Flow ($M) | 1M Flow ($M) | 3M Flow ($M) | YTD Flow ($M) | 1Y Flow ($M) |
|---|---|---|---|---|---|---|
| NT: Synthetic Income | 176.8 | 1,169.3 | 6,952.0 | 17,597.1 | 6,560.6 | 70,544.0 |
| NT: Leverage | Inverse | 164.2 | (968.8) | (6,289.9) | (2,487.8) | (6,149.2) | (3,062.2) |
| NT: Buffer | 83.0 | 148.6 | 1,261.7 | 4,084.8 | 1,249.0 | 14,086.8 |
Synthetic Income: This $177 billion market remains in a boom phase, with JEPQ leading the charge. Weekly inflows of $1.17 billion suggest that the demand for option-overlay income strategies remains decoupled from broader equity volatility.
Buffers: Equity buffer ETFs captured $148.6 million in weekly flows. Innovation in laddered strategies continues to lead the pack, allowing professional allocators to maintain equity exposure with defined downside protection.
Leverage & Inverse: This segment saw extreme divergence. While the channel overall lost $968.8 million, single-stock leveraged ETFs (now consolidated here) showed high-conviction swings. Single-stock leverage is gaining traction as a tactical tool for earnings season, even as broader inverse index products see redemptions.
Insight: Synthetic income dominance is the defining characteristic of the non-traditional space, now representing nearly 42% of the total category AUM.
Multi-Asset & Alternatives
Multi-Asset and Alternative ETFs reached a combined AUM of approximately $44 billion, with both categories seeing positive weekly deltas as investors seek diversification.
| Channel | AUM ($B) | 1W Flow ($M) | 1M Flow ($M) | 3M Flow ($M) | YTD Flow ($M) | 1Y Flow ($M) |
|---|---|---|---|---|---|---|
| Multi-Asset | 33.4 | 397.1 | 1,185.4 | 2,662.7 | 1,079.8 | 8,464.1 |
| Alternative | 10.4 | 101.4 | 244.0 | 317.3 | 225.6 | 3,984.1 |
Multi-Asset: Capital Group continues to dominate flows in this segment. Real Assets led performance this week, as multi-asset allocators tilted toward inflation-sensitive exposures amid a firming commodity floor.
Alternatives: Managed Futures strategies fared well as volatility spiked. This channel captured $101.4 million as investors looked for non-correlated returns during a week of significant dispersion in the equity markets.
Insight: The steady growth in multi-asset ETFs highlights a shift toward all-in-one institutional-grade solutions for retail and RIA portfolios.
