Innovator Leads Buffer ETF Channel with $84M in Net Inflows

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Macro Summary

The Buffer ETF market’s expansion continues, with total assets now over $74.4 billion. The landscape includes 429 ETFs from 16 different issuers. The past week saw more modest but still positive net flows of over $92 million, bringing the year-to-date total to a robust $10 billion.

This steady inflow, contributing to over $14 billion in the last year, underscores ongoing investor demand for risk-managed equity exposure. The pace of product development also remains brisk, with 19 new ETFs launched in the past three months alone, further broadening the options available to investors.

Performance

Performance in the buffer ETF space is highly idiosyncratic, driven by the specific underlying asset and the defined outcome parameters of each fund. Last week, funds offering exposure to U.S. Small Caps (+2.19%) and U.S. Large Cap Growth (+1.91%) saw the strongest returns from their underlying reference assets, while those tracking Bitcoin (-1.09%) faced headwinds.

This highlights the importance of looking beyond a single performance number and understanding the specific exposures within each buffer ETF. For a detailed breakdown of how individual buffer ETFs performed relative to their underlying beta trackers (reference asset), please access the full performance report available for free in the right side panel.

Flows

Flows by Asset Class

Asset Class # of Funds AUM WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Equity 390 $73.60B $96M $280M $227M $9.71B $13.74B
Synthetic Income 21 $541M $1M $27M $101M $155M $159M
Crypto 12 $178M ($4M) $1M $16M $138M $138M
Fixed Income 2 $49M $0M ($11M) $7M ($2M) ($37M)
Commodity 1 $66M ($1M) ($15M) ($14M) ($1M) $24M

Flows by Implementation (Outcome Period)

Implementation WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
September Reset $246M $932M $978M $547M $1.04B
Quarterly $64M $121M $477M $1.84B $2.52B
Laddered $51M $220M $749M $2.08B $3.20B
Outflows
February Reset ($51M) ($181M) ($286M) $1.21B $773M
April Reset ($72M) ($196M) ($277M) $469M $160M
March Reset ($79M) ($143M) ($258M) $598M $206M

Individual Fund Flows (WTD)

Ticker Fund Name WTD Flow
Top 5 Inflows
PSEP Innovator U.S. Equity Power Buffer ETF – September $81M
SFLR Innovator Equity Managed Floor ETF $64M
USEP Innovator U.S. Equity Ultra Buffer ETF – September $64M
PJUL Innovator U.S. Equity Power Buffer ETF – July $43M
BSEP Innovator U.S. Equity Buffer ETF – September $30M
Top 5 Outflows
UFEB Innovator U.S. Equity Ultra Buffer ETF – February ($61M)
XBAP Innovator U.S. Equity Accelerated 9 Buffer ETF – April ($57M)
PMAR Innovator U.S. Equity Power Buffer ETF – March ($33M)
BMAR Innovator U.S. Equity Buffer ETF – March ($27M)
KMAY Innovator U.S. Small Cap Power Buffer ETF – May ($23M)

League Tables

Top 5 Issuers by AUM

Issuer # of ETFs AUM Market Share
FT Vest 112 $36.63B 49.17%
Innovator 150 $27.84B 37.36%
Allianz 49 $4.72B 6.34%
AB Funds 3 $1.23B 1.64%
Pacer 13 $1.15B 1.54%

Issuer Flows (WTD)

Issuer WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Innovator $84M $181M $848M $3.92B $5.21B
FT Vest $16M $203M ($840M) $3.70B $5.67B
Measured Risk Portfolios $10M $18M $60M $80M $80M
Outflows
Allianz ($2M) ($60M) $190M $770M $1.01B
Calamos ($6M) $6M $0M $270M $390M
iShares ($13M) ($7M) ($110M) $100M $220M

Explore the data behind the insights. This weekly recap is just the start. Access the complete, in-depth reports for FREE in the right side panel to analyze performance, track flows, and view the latest league tables.

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.