Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Thursday, October 2, 2025.
Market Flow Summary
The U.S. ETF market experienced total net inflows of +$7.82B. The top issuer by inflow was Vanguard, which attracted +$2.00B. The top individual fund, Invesco QQQ Trust Series I (QQQ), saw inflows of +$1.57B. Conversely, Defiance recorded the largest issuer outflow at -$1.02B, and the iShares Core S&P 500 ETF (IVV) had the largest single-fund outflow of -$605.04M. The most notable high-velocity brand was iM, with inflows representing +8.83% of its AUM.
Flow Summary by Asset Class
Equity funds led the day with +$4.63B in net inflows, followed closely by Fixed Income funds with +$3.19B. On a year-to-date basis, Equity remains the dominant asset class, having accumulated +$495.12B.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$4.63B | +$77.09B | +$495.12B |
| Fixed Income | +$3.19B | +$45.23B | +$307.51B |
| Digital Asset | +$924.77M | +$5.88B | +$37.36B |
| Alternative | +$114.46M | +$806.60M | +$3.97B |
| Currency | +$9.41M | -$34.17M | +$499.86M |
| Multi-Asset | -$68.14M | +$868.93M | +$4.24B |
| Commodity | -$304.79M | +$8.91B | +$39.72B |
| Non-Traditional | -$715.50M | +$1.31B | +$65.68B |
Top/Bottom Five Category Flows
U.S. Large Cap Growth and Blend equity categories led inflows, while Single Stock leveraged and inverse products saw the most significant outflows.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Growth | +$1.79B |
| Equity: U.S. Large Cap – Blend | +$1.29B |
| Equity: U.S. Large Cap – Value | +$923.35M |
| Fixed Income: Taxable – High Yield | +$672.36M |
| Digital Asset: Cryptocurrency – Bitcoin | +$614.03M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Non-Traditional: Leverage | Inverse – Single Stock | -$1.05B |
| Fixed Income: Taxable – Government Long | -$390.47M |
| Commodity: Focused – Precious Metals | -$248.40M |
| Equity: Sector – Utilities | -$242.78M |
| Equity: Sector – Information Technology | -$209.97M |
ETF Issuer Flow Analysis
Vanguard led all issuers with +$2.00B in net inflows, a modest +0.05% of its AUM. Defiance experienced the largest outflows at -$1.02B, representing a significant -12.38% of its AUM. iM was the top high-velocity brand, attracting inflows of +8.83% of its AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3,669.53B | +$2.00B | +0.05% |
| SPDR | $1,744.52B | +$1.79B | +0.10% |
| iShares | $3,841.83B | +$1.75B | +0.05% |
| Invesco | $770.51B | +$1.73B | +0.22% |
| Capital Group | $93.02B | +$277.37M | +0.30% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance | $7.24B | -$1.02B | -12.38% |
| First Trust | $179.98B | -$819.45M | -0.45% |
| F/m | $8.07B | -$295.30M | -3.53% |
| McElhenny Sheffield | $143.73M | -$143.73M | -50.00% |
| WisdomTree | $88.31B | -$107.14M | -0.12% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iM | $1.66B | +$135.09M | +8.83% |
| Burney | $453.72M | -$102.23M | -18.39% |
| Abacus | $763.19M | -$99.17M | -11.50% |
Significant Single-Fund Movements
The Invesco QQQ Trust Series I (QQQ) was the day’s leader, taking in +$1.57B. At the other end of the spectrum, the iShares Core S&P 500 ETF (IVV) saw outflows totaling -$605.04M.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| Invesco QQQ Trust Series I (QQQ) | $387.22B | +$1.57B | +0.41% |
| SPDR Dow Jones Industrial Average ETF Trust (DIA) | $40.34B | +$720.78M | +1.82% |
| SPDR Portfolio S&P 500 ETF (SPLG) | $88.06B | +$574.50M | +0.66% |
| SPDR S&P 500 ETF Trust (SPY) | $676.81B | +$568.67M | +0.08% |
| iShares Bitcoin Trust ETF (IBIT) | $93.95B | +$466.55M | +0.50% |
| iShares 0-3 Month Treasury Bond ETF (SGOV) | $58.21B | +$361.38M | +0.62% |
| Vanguard Total International Stock ETF (VXUS) | $108.57B | +$320.21M | +0.30% |
| iShares iBoxx $ High Yield Corporate Bond ETF (HYG) | $19.89B | +$306.82M | +1.57% |
| iShares iBoxx $ Investment Grade Corporate Bond ETF (LQD) | $31.85B | +$301.38M | +0.96% |
| iShares Core MSCI International Developed Markets ETF (IDEV) | $23.02B | +$290.61M | +1.28% |
| Outflows | |||
| iShares Core S&P 500 ETF (IVV) | $703.16B | -$605.04M | -0.09% |
| iShares Silver Trust (SLV) | $23.12B | -$363.52M | -1.55% |
| US Treasury 12 Month Bill ETF (OBIL) | $292.99M | -$282.96M | -49.13% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Direxion Daily META Bull 2X Shares (METU) | $156.50M | +$29.21M | +22.95% |
| SPDR SSGA U.S. Sector Rotation ETF (XLSR) | $996.77M | +$151.92M | +17.98% |
| iShares Intermediate Muni Income Active ETF (INMU) | $188.08M | +$26.19M | +16.18% |
| VanEck Pharmaceutical ETF (PPH) | $815.10M | +$111.94M | +15.92% |
| Innovator Equity Defined Protection ETF – 1 Yr October (ZOCT) | $109.01M | +$13.29M | +13.89% |
| Roundhill MSTR WeeklyPay ETF (MSTW) | $115.81M | +$14.09M | +13.85% |
| ProShares UltraPro Short Dow30 (SDOW) | $253.70M | +$30.17M | +13.50% |
| Amplify BlackSwan Growth & Treasury Core ETF (SWAN) | $300.76M | +$32.41M | +12.08% |
| ProShares Short S&P500 (SH) | $1.13B | +$115.04M | +11.34% |
| GraniteShares YieldBOOST TSLA ETF (TSYY) | $350.38M | +$35.40M | +11.24% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance Daily Target 2X Long RKLB ETF (RKLX) | $130.72M | -$142.79M | -52.21% |
| Defiance Daily Target 2X Long HIMS ETF (HIMZ) | $151.88M | -$163.96M | -51.91% |
| Defiance Daily Target 2x Long OKLO ETF (OKLL) | $166.41M | -$172.34M | -50.88% |
| Defiance Daily Target 2X Long RGTI ETF (RGTX) | $113.97M | -$116.00M | -50.44% |
| Defiance Daily Target 2X Long IONQ ETF (IONX) | $158.90M | -$160.39M | -50.23% |
| McElhenny Sheffield Managed Risk ETF (MSMR) | $143.73M | -$143.73M | -50.00% |
| US Treasury 12 Month Bill ETF (OBIL) | $292.99M | -$282.96M | -49.13% |
| Defiance Daily Target 2X Long AVGO ETF (AVGX) | $146.34M | -$127.23M | -46.51% |
| Burney U.S. Factor Rotation ETF (BRNY) | $453.72M | -$102.23M | -18.39% |
| Polen Focus Growth ETF (PCLG) | $111.09M | -$18.40M | -14.21% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
